📓 VIP Content Day Pre-Planning Workbook Hi there! We’re so excited to welcome you into the studio. This short workbook helps us understand your brand, audience and content goals before your planning call. Please take 20–30 minutes to fill this in. Don’t overthink it, we’ll fine-tune everything together on the call. Just make sure it’s completed before our planning call. 👤 Your Info Full Name: Business Name: Website: Email: Phone (optional): Social Media Links: LinkedIn: Instagram: YouTube: TikTok: Other (please specify): Address: 🔍 About Your Business What industry are you in? Example: Coaching, Fitness, Skincare, Finance, Design, Personal Branding What’s your niche or passion within that industry? Example: Helping creatives with mindset & visibility, gut health for women over 40, money coaching for freelancers 🎯 Your Audience & Offer Describe 1–3 ideal audience avatars: Example: Female coaches in early business, parents launching side hustles, ambitious freelancers stuck undercharging Which offer, product or service will you focus on for this content? Example: My 6-week group programme, my 1:1 mindset coaching, or my personal brand photography package What pain points does this help solve? Example: They feel invisible online, don’t know what to say, lack confidence or structure What transformation or result do you promise? Example: “Helping busy founders go from overwhelmed to confidently showing up with a clear message and strong content” 📢 Your Brand Style What 3 words best describe your brand voice? Example: Empowering, warm, expert-led | Bold, punchy, playful What kind of energy should your content give off? Example: Fun and approachable, calm and grounded, high-energy and bold Upload Your Brand Folder or Guidelines (optional): Brand colours (HEX or RGB): Fonts or typography guidelines: 🧠 Content Goals What are your goals for this content? (tick all that apply): Build visibility Drive leads/sales Build authority Nurture trust Grow your social following Promote a specific offer or launch How often are you currently posting? Daily 2–3 times/week Weekly Not consistently How long would you like this content to last you? 1 month 2 months 3+ months Are there any specific themes or topics you’d love to include? Example: Mindset, pricing, storytelling, confidence, how I work with clients, FAQs, BTS, tips & frameworks ✨ Final Thoughts Is there anything else you'd like us to know? Submit Workbook
